Factors affecting tourism in Pakistan

Pakistan is home of most stunning Himalayan peaks, including K-2 and various magnificent valleys. It has beautiful Arabian Sea, deserts, Indus valley, ancient Buddha’s civilization carved in its mountains and historic forts. With all this it is suppose to be one of the world’s greatest tourist destinations.

But due to a weak travel and tourism framework, low branding and marketing effectiveness and deduced priority given to the travel and tourism industry by the government, Pakistan has been ranked 103 of 124 countries around the globe. The World Economic forum’s Travel and Tourism Competitiveness Report 2008 (TTCR) revealed these facts and figures. These figures highlight the reinforcement and significance of environment’s sustainability in Pakistan. One can also evaluate the competitive advantages and disadvantages to the tourism industry in Pakistan through glancing at these statistics.

Despite various campaigns to attract tourist from around the world the number has been dropping each year. This year it dropped by 6% as compared to the figures of last year. Presently it’s the harsh image that is discouraging travel and tourism.” Things are not good in many parts of the world. There are crime problems. There are slums. There are terrorist problems. Sri Lanka has had the Tamil Tigers for decades and people still go, if you think where you are going should be completely peaceful, you will be constricted in your options. Being a tourist in the 21st Century requires a little courage”, says Minister of tourism.

Another factor for which Pakistan faces competitive disadvantages in tourism sector is the lack of facilities that cannot compete the international standards. With a poor tourism infrastructure the provision of standard and competitive hotel rooms in Pakistan is at number 110, the national and cultural recourses is at 96, with recent security situation prevailing it is ranked 106 and ATM machines accepting Visa cards is 110 within 124 countries. Rising inflation is another factor reducing tourism here. A restaurant owner said that the flaming cost of wheat is behind rise in prices. He said the amount of wheat he bought in 2006 was Rs.450 and now the same amount costs 1200. Tourists returning back from these places have words of rising inflationary trends which as a result discourage other tourists too.

One can use this report’s statistics to classify and measure the factors contributing in making a weak travel and tourism industry in Pakistan. The government should demonstrate the significance regulatory framework in these areas by making available supportive business opportunities with a world class roads network having a firm focus on transportation facilities. The maturation of human and natural resources can also contribute in development of this feeble industry.

Although Pakistan faces many competitive disadvantages in travel and tourism industry but still one cannot ignore that Pakistan was ranked 40th for its airline services and 39th for ground transport infrastructure. What is needed is a focus on preserving the natural environment like many other countries. This will not only attract more tourists but also would play a role model in the world as a cause in support on global warming.

8 thoughts on “Factors affecting tourism in Pakistan”

  1. just concentrate on ur study, first u have to learn about what u want to write and after that u should write, now the question is how and where to write , write on the paper or on the street wall and do research about that material after that u will be able to write something on this website… hope u understand what i m trying to say ….

  2. Great! I had to write about the tourism industry of Pakistan and I
    just copied it down understanding nothing. Thank you
    my teacher will say its great I cannot believe that a student
    from grade 5 wrote this.

  3. dear all, i am doing my research on tourism in Gilgit-Baltistan, if anybody ahve relavent material which could be fruit full my work please do share with me..


  4. It is good analysis to overveiw the Tourism weaknesses in this country. I suggest to comments on the WTO reports and statistics to know what the real situtaion interm of Tourism by WTO.
    I agree you can hardly get any statistical aynalysis on Pakistan Tourism Resources.

  5. This is a very well written and informative article.
    I was in some european country studying at a university and one of my friends asked me to show some cultural dresses and landscape / cityscape pictures of Pakistan. Since the net was not so common I went to the embassy and asked for any literature they may have about Pakistan. Guess what!?! they didnt have a paper about Pakistan!!! wow that was a feeling of pride. I felt ecstatic. I never went to embassy again.

    There should be budget allocations, there should be a a catchy theme for attarcting international crowds. The transit should be cheap and the hotels as well which is not the case. The cities should just be tidy and local food available for minimum amounts. I assure you people would come. They just don’t know Pakistan as a beautiful place with 4 seasons and all what nature has to offer!!


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