Businesses have always remained at the fore-front of technology. Businesses who strives to find niche at the emerging technology seldom lose any thing, and most of time it pays off. Blogging has been considered as the rambling of a common person about his life or some specific aspect. This rant has now been utilized extensively and effectively by business throughout the world to leverage the huge benefits on offer.
Business found about blogging rather negatively. Sometimes they find out some inflammatory review or post or comment about their product or service on the blog, or sometimes an employee got caught blogging using company resources. But the positives about blogging didn’t take long to become active. Now most of the companies which have web presence have got their blogs, which really are doing wonders for the sale and marketing.
For the new startups or for the companies which are doing their business solely on the web, blogging has lot to offer. They are cheapest and most influential media yet available. Also customer tend to find blogging is causal and open format very alluring and user-friendly. They can praise the value for their money or they can blast their anger in public, promptly.
If you are a company, you might want to consider making a company blog the highlight and center of your website.