The two leading media houses of India and Pakistan – The Times of India and the Jang Group – have come together to develop a stronger Track 2 in the diplomatic and cultural relations between the people. “Aman ki Asha- Destination Peace” the compound Urdu Hindi title of this peace project is grasping attention across borders these days. The campaign aims to mobilizing popular support for peace.
Aman ki Asha came as a surprise and left many in Pakistan gaping in wonder as to what to believe and what not to believe. The campaign itself is not a small breakthrough, given the hardening of positions after the Mumbai massacre and particularly the anti-Pakistan tone of the Indian media, a call for peace by the largest Indian media group is in itself a significant development. Opinion polls have convincingly established that a large majority of the people in both countries support peace. The hope for peace can only prevail and would have a meaning if the governments of both the countries decide the same.
The campaign has all its updates on its Facebook page. An anthem, written by Gulzar and sung by Shankar Mahadevan and Rahat Fateh Ali Khan is also a part of Aman ki Asha.[ev type=”youtube” data=”http://www.youtube.com/watch?v=PfZlpcS1Elg”][/ev]
Times of India is hosting country wide concerts and programs featuring Pakistani artists likewise Geo and Jang group is active in Indian films and Award shows projection. This will surely create a lot of revenue for both. One can just hope that this will not be a commercial gimmick but a sincere effort to let the establishment of both the countries embark on peace and respect each others sovereignty and Independence.