Zameen.com Property Expo 2014 opened to a fantastic start on Saturday 15th November in Lahore. The two-day event, that was the largest real estate event of the year, brought some of the biggest names of the real estate industry under one roof, featuring estate agencies and developers from across the country.
Royal Residencia, New Lahore City, Paragon City, Saigal Estates, Commoners Sky Gardens, LDA City, Eden Developers, Park Lane Homes, Pace Barka, Citi Associates, Safari Estates and DEFCLAREA were some of the exhibitors at the show. Other than that an array of consultants and experts with in-depth market knowledge and information attended the event and gave free investment advices on the spot. Samsung and Haeir were the exclusive consumer electronics partners for the event.
Boosted by the intensive marketing campaign which included ad campaigns on national television, radio, billboards and streamers across the city, banners and standees in several educational institutions successfully created pre-event hype which pulled in hordes of people from all walks of life many of whom made on-the-spot transactions. Many of the participants tried their luck at Zameen.com’s Wheel of Fortune all day long and took home fabulous prizes. A bloggers’ event added more colours to the expo and brought in a vibrant lot of young blogging professionals who eagerly participated in various fun activities and competitions.
“We are very proud to have organized such an incredibly successful event at such a massive level,” said Imran Ali Khan, Co-CEO of Zameen.com. This isn’t Zameen.com’s first large-scale exhibition, however. The portal regularly partners with local and international property including Cityscape Global, Pakistan Real Estate Expo, International Property Show etc.
Khan believes that the face of Pakistani property sector is changing dramatically, and at a time when the industry is getting increasingly competitive, it is very important for national developers and builders to register presence and prominence, while building up professional contacts. “Zameen.com Property Expo 2014 has undoubtedly provided an unmatchable opportunity for local players to show their strength and work their way to the top of the industry,” he added.