The electronic media including blogs is a superb and splendid way to raise awareness in the masses. They could play a pivotal role in educating people about their rights and the importance of their say as well as judging and analyzing the happenings in the country.
The most vivid example of awareness creating in Pakistan by media is of lawyers movement. It was media which triggered a mass protest among the lawyers and civil society when the chief justice of Pakistan was manhandled and it was media which was at the forefront when General (r) Pervez Musharraf was ruling the country with his draconian steps and with his formidable cronies, which proved wall of sand in the general elections.
But media must also recognize and stick to their duty and they need to exercise a self-accountability because they are now a power in this country. Media needs to formulate transparent rules and regulations and their implementation through sound professionalism were imperative to achieve desired goal of a truly free media working for the betterment of society.