I ponder this very topic from time to time. People want magic. For example, people want mental telepathy so they can chat with their friends. Well, duh, pick up a phone! People find it amazing when a magician bends spoons with their mind, or lights a candle with a thought. But, if really could light a candle with enough effort and concentration, wouldn’t it really be easier to just light a match?
What people really want is effortlessness. They want what they want when they want it, and without having to do anything. duh
Sure, it’s duh to eat healthy. But when you ask your brain’s bean counter what to do, it says, “hmmm… beaf or oatmeal… DUH!” You do what works for you, you do what gives the most return for effort. Beaf strikes you down, your stomach doesn’t shrivel up in knots. In other words, it tastes great, and doesn’t have ill effects short-term. (Other than your spouse glaring at you.)
For most companies, customer satisfaction isn’t a goal, it’s overhead. The goal is to make a profit. If the customer is actually happy, that’s just icing on the cake. Do music companies really want to make great music? Do they want happy fans? Or do they just want to sell CD’s that are sealed, double-wrapped and often booby-trapped?
Whats your take?
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