Cell phone companies in Pakistan are notorious for showing advertisements that only show a girl and a boy talking, or perhaps flirting with each other. However, they are strictly doing business and they will show what sells. Futhermore, they are not sexualizing their advertisements, so why are words like raunchy, lewd, and obscene used for their advertisements?
There has been public outcry concerning some advertisements, where cell phone companies in Pakistan were forced to pull them down. But why hasn’t there been outrage over raunchy advertisements by other companies? Many people say that cell phone companies promote friendship between girls and guys.. However, were they not present before these advertisements came into existence, and will they stop if these advertisements stop?
Globalization has causes Pakistan to become modern. Pakistanis from abroad coming home, international channels on Pakistani televisions, foreign restaurants, girls and boys wearing jeans and T-shirts instead of shalwar kameez, etc, etc. It isn’t because cell phone companies started showing a girl and a boy talking to each other.
Long hour cheap rates, SMS bundles, and late night packages are said to increase the use of cell phones and thus intermingling between the opposite sexes. My question is, if these packages are not available, will people stop using cell phones?
A few months ago, people came out on the streets in protest of ads showing Khamoshi Ka Boycott. Why don’t they come out on the streets when vulgar advertisements from other countries play on Pakistani channels?