1- The blogosphere is a trust-based medium where credibility varies from source to source.
2- A new phenomenon in the blogosphere is the degree to which traditional media will follow blogs and react to them.
3- One of the challenges PR Firms face is the varying standards bloggers employ.
4- Blogs have self-policing tools the mainstream media lacks.
5- Relationships remain the most effective currency in working with bloggers.
I most agree with point # 5, whats your favourite point?
Mine too is number 5.