Google Eyes

The window of Google is its search engine. If you want to learn what Google is exactly up to , type “Eric Schmidt London May 22” into Google, and you can read about a May interview the Google chief executive gave to press.

Now what he hoped the Google search engine would look like in five years: The goal is to enable Google users to be able to ask the question such as

1. What shall I do tomorrow? and

2. What job shall I take?

The chief executive acknowledges that Google is still far from this objective. As the top boss of Google told the London journalists that we can not even answer the most fundamental questions because we do not know enough about you. That is the most important aspect of Google’s expansion. As a result where is Google expanding? How is it not most – users do not read the user agreement and thus are not aware that Google already stores every query we key in.

The next stage of Google engine is a personalized web service named iGoogle. The chief executive Schmidt, who perhaps not coincidentally sits on the board of Apple, regards its success as the key to knowing us better than we know ourselves.

This stage of personalized web service (iGoogle) is growing into a rightly-knit suite of services – personalized homepage, search engine, E-mail system, web browsing history, blog and mini-programme gadgets etc. all these together will creat the world’s most intimate information database.

iGoogle will piece together our recent blog posts, where we have been online, our e-commerce history and cultural interests and will amass so much information about each of us that eventually it will be able to logically determine what we want to do tomorrow and what job we want.

Still, if iGoogle turns out too be half as wise about each of us as chief predicts, then this artificial intelligence will challenge traditional privacy rights as well as make available us with an apology to deny responsibility for our own actions.

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