Are comments to the posts in a specific blog are the yard stick to measure the popularity of that blog? Most of the people thing so. If the number of comments to a post are many, then that usually means that this blog is getting some traffic, and traffic means popularity. Its directly proportional. If a blog has more comments or traffic, it will be more popular.
But will it be authentic? What I mean is what if the blogger is commenting on his own post in large numbers, or what if he has hired couple of guys to comment like hell on his post, or worst the blogger writes or purchase a software which does the commenting.
Sites like www.buyblogcomments.com (BuyBlogComments) are sprining up in galore on the net. On thier site, BuyBlogComment says,” Blog comments help your site rank better in the SERPs. We hired a few people who go through a list of blogs in a database we set up and pick out blogs that are in your niche. They then read through blog posts and leave a comment that has to do with the blog post they read, that way it won’t get deleted. Your backlink will then be on a targeted blog, giving you more weight in the search engines.”
It is thought that more comments add value, and they facilitate in a better search engine ranking. But do they? I don’t think so, but just in case, they do, then its certain that this black tactic is short-lived. Because the people who will be enticed towards your site through search engine ranking, will be one timer if your blog isnt offering any value. If your blog is providing value, then you don’t need to pay sites like ‘BuyBlogComments’ any money, as they will come themselves, and the fragrance of your blog will spread everywhere sooner than latter.